In the autumn of 2000, the landscape of premium denim was changed forever when 7 For All Mankind brought premium jeans to scale. It placed Los Angeles on the map as the fashion authority of the west coast staple.
7 For All Mankind quickly earned an immediate following for its creative and forward thinking use of fabrics, fit and finishes. Often nicknamed as “Sevens", the brand has become not only a household name, but a favourite among the Hollywood elite, fashion editors and stylists. It’s jeans have become wardrobe staples of female celebrities that include Emma Stone, Kim Kardashian, Jennifer Lawrence, Kristen Stewart, Jessica Alba, and Kate Bosworth. And they’re not just for you girls, male celebrity fans include Ashton Kutcher, Ryan Reynolds and Prince Harry.
Wear their jeans with other premium brands like Luisa Cerano, Hale Bob tops and By Malene Birger. Or pair them with a less expensive top from b.young along with stunning footwear from Unisa or Alpe.