Fresha was founded by young designer Chidem Mokan, who is a former student of London College of Fashion. While studying at LCF and interning at various famous design houses, Chidem has developed an enthusiasm for digital prints. As a result, Chidem uses eye catching, vibrant colours in her prints combined with ethnical inspirations from around the world. She also incorporate hints of London into her collections along with the awareness of nature and humanity. Thus, her garments have been made with love and respect in healthy labour conditions. In order to maintain it's individual character, Fresha recommends mindful consumption to help the planet.